Online PR management

Online PR management has become the buzz word since the advent of the igh speed internet era where everyone is connected online. Most of the conventional mails have been replaced b the email since the usage of mails have has a profound impact in the new age economic scenario. This enabled huge companies to reduce cost and improve efficacy. This means that most of the companies and employees are online in addition to thousand of internet users glues to computer monitors. This creates an a large online user base who are internet savvy and it would be worthwhile to take the internet pr route for better online presence and user acceptability. Public relations management becomes important in the context of elections bidding process, nomination etc due to the large population of internet users and gaining acceptance from them would be the first step in making use of the connectivity that the internet provides in terms of public relations. Making uses of social media is the most effective way to create and maintain Online PR with the masses. Twitter , Facebook and other revolutionary tools have come a long in making internet based pr much more viable and realistic.

Markets and Strategies based on ROI

Marketing and Return of Investment or Marketing ROI come under marketing performance management a method used to determine the relative effectiveness of marketing in determining the returns of investment due to marketing and allied strategies. The MPM analyses investments made under marketing , analysis of strategies forged targets achieved ,goals etc in effectively deciding the investment benefits and formulates other strategies for developing effective marketing strategies.
These marketing strategies are further put to test analysed on various parameters to check how each of them fared well to bring in the revenue based on those marketing skills worked out. Marketing based on revenue received or Marketing ROI would not be a good idea to pursue because the effort spend on marketing may be hard to realize at first and would show progress only on a long term basis. The right strategy in marketing with focus on long time benefits should draw customers and should bring in revenue. Once the marketing is streamlined no overt marketing strategies would be necessary to draw in the crowd as the name would have been an established one.
Once the brand becomes established all one need to do is to maintain a moderate amount of marketing to keep the audience in the loop. This would ensure the name of company will remain within the focus of the audience and would not require much marketing efforts.