Marketing and Return on Invest

Return of Investment  or ROI on Marketing in short is something that baffles many financial gurus worldwide. Research says that the percent of ROI based on their spending for marketing depends on a number a factors. These include the marketing platforms that one chooses the type of ad agencies that one employee. Return of Invest is relative and not absolute in terms of marketing. The duration of ROI may vary from product to product and service to services. It also varies on the type of marketing platform selected.
 ROI is a major cause of worry as CFO’s across companies grapple to strike the right balance in marketing their companies’ credentials as well as services and products. Usually a large study of the market and trends of the preceding years are studied in order to determine the right type of marketing platforms and strategies so that the ROI is maximum for the money spent on marketing.  A well timed and planned strategy would ensure ROI on marketing.