Popular Debate on Marketing and Return on Investment

Marketing ROI or return of investment is something that any marketing head will dread. Most often the returns on marketing are questioned and have led to intense debates between finance and marketing heads across the boardrooms. Return of investment is a debatable topic but most of the companies vouch the benefits of marketing.

Apart from creating and maintaining brand value the kind of customer base that a marketing strategy can bring is immense maybe the ROI on marketing would not be as promising or as desirable in the initial years but sustained efforts should help in raking the revenue. Marketing is a time bound process and no efforts should be spared to make it worthwhile to bring in the revenue.

Marketing ROI strategies have evolved from plain paper to internet. The paradigm shift has necessitated wide ranging strategies to incorporate the changes that the modern media demand. Return of investment is something that should be played for the long term.  Short term investments on marketing can be quite inconclusive and evolving market strategies on a short term basis  can prove to be disastrous and something that one doesnít need to indulge in. Keeping these in mind Marketing strategies can be played for the long term and one can be assured of ROI.